Resources Library by ANA

Improving quality today through technology

In the U.S., the self-administered diary method has achieved status as the industry standard for measuring radio, but data users are increasingly convinced that something better must surely exist. Indeed, Arbitron itself continues to develop what...

Catalogue: Radio Research Symposium 1995

Author: James D. Peacock

Company: Nielsen

July 1, 1995

A single source success

This paper addresses the historic background related to the introduction of a lifestyle questionnaire in the regular Radio Audience ratings diaries in Australia, the pilot test and the eventual introduction of a full service. We look at the...

Catalogue: Radio Research Symposium 1995

Author: Mark Neely

July 1, 1995

Valorisation of individual data from 75000 mediametrie

The aim of this paper is to describe the behaviour of previous-day radio listeners according to the number of listening sessions, that is the number of periods they are in contact with this medium in general. The article is in 4 parts. In the first...

Catalogue: Radio Research Symposium 1995

Authors: Phillipe Tassi, Odile Le Moal

Company: Mediametrie

July 1, 1995

The UK reach and frequency model

RAJAR, the new joint industry measurement system for UK radio, was launched in 1993. As in the past, the RAJAR survey uses a one-week self-completion diary and a model is required to estimate station or schedule reach beyond seven days. Changes in...

Catalogue: Radio Research Symposium 1995

Authors: Sue Gray, Steve Wilcox

July 1, 1995

Radio listening: Where, when, how?

This paper goes beyond the traditional radio audience surveys in that it proposes a methodology that allows both a quantitative and qualitative analysis of radio audience. This approach builds on the "Media Time" surveys that we have conducted since...

Catalogue: Radio Research Symposium 1995

Author: Hélène Haering

July 1, 1995

Innovation and integration

The paper aims to describe how the BBC's Broadcasting Research Department sets about meeting the research needs of the Corporation's five national radio stations. Examples are used to illustrate how we are addressing two key strategic objectives...

Catalogue: Radio Research Symposium 1995

Author: Penny Young

Company: British Broadcasting Corporation (BBC)

July 1, 1995

Radio listeners' needs, listening behaviour and semiometric analysis

SOBEMAP MARKETING, a polling organisation belonging to the SOFRES group, has been carrying out audience research by listener’s report for RMB/RTBF since November 1991. On its own initiative, this organisation has been introducing semiometry to...

Catalogue: Radio Research Symposium 1995

Authors: Michele Losange, Dominique Zaczek

July 1, 1995

Spot-check

This paper describes a system that helps to assess the impact of radio advertising, and to improve the creative quality of the executions. The "Spot-Check" project is an example of cost-effective research, respecting the constraints of the small...

Catalogue: Radio Research Symposium 1995

Author: Stefan Oglesby

Company: LINK Institut für Markt- und Sozialforschung

July 1, 1995

Using quantitative and qualitative methods to measure the effectiveness of rebroadcasting

The placement of international radio programs on local frequencies, or rebroadcasting, is a growing phenomenon in the countries of the former Soviet Union. International broadcasters have hoped to stem the loss of listeners on shortwave frequencies...

Catalogue: Radio Research Symposium 1995

Authors: Susan Gigli, Michael Haney

July 1, 1995